In the past few years, the web design trends have changed tremendously, as they bring in more and more features in order to fulfill the needs of the customer base. And since mobile web use is getting close to surpass the desktop web usage, you can easily understand why it’s crucial to integrate a mobile friendly web design. But which one is better, adding a responsive web design or creating a mobile website design?
Responsive Web Design
This technique provides a web design that will automatically resize and rearrange based on the screen size of the device it’s currently accessed from. This great benefit is achieved simply by adapting the navigation, design, content and interaction method so that the user experience is similar to the one obtained by a desktop user.
The main benefit that comes from using a responsive web design is the fact that there’s no need for multiple versions of the same website, instead you will get a single website that works the same on all devices. At the same time, you also obtain a single URL so you won’t have to deal with multiple domain names and subdomains. This definitely makes the administration process a lot easier.
Moreover, responsive web design brings in an easier SEO because you will have a single site to optimize and thus you can obtain a higher search engine ranking that will translate to both desktop and mobile. You also get a smaller cost for website creation and much simpler maintenance, because in the end a single web design is less expensive than having two. And the user experience is much better as well.
Lastly, marketing responsive web designs is a lot easier, because there’s no need for extra work and a separate department to promote your website for mobile users.
Mobile Web Design
The mobile website design does come with a few advantages of its own, but it also has downsides as well. The user experience is optimized for mobile and the speed is quite good, but on the other hand you will have to deal with multiple URLs and at the same time you will have to maintain two websites, which is costlier. This means that you will have a lower return on investment in the end.
Also, despite the fact that they are created for mobile, this doesn’t mean that the mobile website design is universally accepted, because there will be devices that won’t be able to run it.
As you can see, both the mobile and responsive web design are suitable for mobile users, but as a company you will have to focus on the one which brings the best user experience and lower costs. With its increased popularity and low implementation costs, a responsive web design is a much better, more feasible and professional solution which will help you make the most out of your company’s funds even if you have a tight budget. Not only that, but the user experience will be much better as well, so adding a responsive web design will benefit not only your user base, but also your business!