All website owners want the best ranking in search engines, but most of them focus only on the website content instead of actually looking at its design. Yes, just like its content, the overall design and structure of a website is also relevant. So, you do have to look at it as well and improve it in order to obtain the best outcome.
Web design dictates the structure of a website, so the better the design, the higher quality the overall browsing experience will be. This is something that does affect SEO directly and has to be kept in mind.
When you create a website with SEO in mind, you do need to think about the longer term. While there are some trends in the web design world such as parallax design or flash web design for , the reality is that SEO (Search Engine Optimization) is not a big fan of them, as the changes to the traditional website structure will bring in numerous alarm bells to the search engine crawlers. This means that even though the page will be esthetically pleasing, it will not cater to the search engines.
This is why you have to opt for a technology that will last in time, one that is still in line with the current trends but which is future proof. Responsive web design is a good example in this regard because not only can companies invest in a single site instead of having two dedicated ones, but this also brings in a much lower bounce rate.
Also, a good web design will influence branding as well, because the way you choose to place your logo and other promotional endeavors will either promote your company or confuse the customers, so you have to be very careful in this regard. So, all the web design choices you make will influence the market position and the branding strategy as a whole, which means that you have to be really careful.
Lastly, web design will also affect SEO through wording, color and navigation. These three things will either maintain a person on the site and make him/her convert, but at the same time, if they aren’t implemented properly, they can hamper the SEO value and thus bring in a lower ranking for your business.
Sometimes, the web design might not be ok with the inclusion of links and so on, which means that you will lose great link building value. This is only a small example, but it clearly shows that the way you design your website can bring drastic consequences in the business world.
In the end, you do need to be careful and take SEO into account when designing a website. Using the proper web design structure and making it SEO compliant is indeed a necessity, as this will lead to much better exposure for your business and, in the end, you will be able to gain a lot more revenue as a whole!
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