Search engine optimization AKA SEO is the optimization of your website pages to rank for specific keywords and keyword phrases in Google search results. This can also be referred to as organic optimization. These specific results cannot be paid for like Google AdWords. The only way to get your website pages in the results is to create relevant, optimized content that Google’s search algorithm picks up. Google is constantly changing so it’s important to have an expert like Katy Digital Marketing or another SEO company on your side, guiding you through.
How Long Does It Take to Rank?
Unfortunately, search engine optimization isn’t an overnight fix. We like to tell our clients that it can take anywhere from 6-12 months to start seeing solid results and ranking on the first page of Google. It takes so long because you need to build your domains authority. This is done by:
- Creating new, fresh content on a regular basis
- Getting backlinks to your website from other reputable websites
- Optimizing the content on your website for specific keywords
Search engine optimization is the core of Katy Digital Marketing’s Comprehensive Digital Marketing Package, so we don’t offer it on an individual basis.